ANDRÉ SOUSA MOREIRA
ANDRÉ SOUSA MOREIRA
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Opel Invisible Dangers

To promote the new Opel Intellilux LED lights, we created a series of ads (inserted print, outdoor and posters) showing how this new technology works and evidence one of its primary benefits: iluminate 40 meters more than other car brand lights.     

The ads were printed with a reflective ink that reacts with the flash of a smartphone. once you take a picture, you can see one danger that the naked eye can`t see.

 

Awards/

2x Bronze - cannes Lions

1 Shortlist - Cannes lions

Silver - El Sol de Iberoamérica