ANDRÉ SOUSA MOREIRA
ANDRÉ SOUSA MOREIRA
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Onde Queres Ir Hoje?

Awards/ Cannes Young Lions - Bronze

Campaign for Lisbon public transports (Metro & Carris) "Onde queres ir hoje?" (Where do you w'anna go?) intend to show how simple is to travel by public transportation in Lisbon, giving people more time to enjoy the city. The visuals show 3 giant caracters walking free around Lisbon, Showing the eficiency of public transportation, shortening distances and empowering people's lifes, in contrast with private transportation, with trafic, stress and polution.

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