ANDRÉ SOUSA MOREIRA
ANDRÉ SOUSA MOREIRA
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Ron Draper Rum

Agency/ Lola MullenLowe Madrid

awards/ Lurzers Archive Best Packaging Design 2015/16

2013 was a bad year for advertising. Bad news at lot of agencies and little reward. So, when Christmas came and the year was about to end, we wanted to make a nice gesture to our advertising collegues: a gift that they could quietly enjoy, even on the worst of nights.

And so Ron Draper was born. A rum ("ron" in spanish) to remind us that even if the ideas are drying up, the clients aren't taking risks or the bidgets are getting smaller, things can always be better. Because they were before. In the golden age of advertising.

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